Evaluation

Advert

Here is my final advert for my artists Album:

As you can see I have used the same fonts throughout the construction of my media products which I believe helps to identify Ellie as a musician and by doing so creates an association between this font and Ellie. I have tried to keep it really simple as I didn't want to clutter it with information that would detract from the ultimate intention which is to sell/advertise the album.

Target Audience & Demographic

When I am constructing my artist’s image I also have to bare in mind her demographic and her target audience. I will have to think about who will be the people that will listen to Ellie’s music and what will appeal to them. Here are some ideas I have about her demographic:

• Age 13- 35
• Youthful
• Fashionable
• Shoreditch type of person (young, cool, fashionable)
• Festival goers
• White British/British
• Artistic/experimental
• slightly anti-establishment
• indie-pop-folk
• Vintage lovers

These are things that I want to convey within my album art, website advert and video.