Artist Logo

Here is my chosen font for my artist. By looking at already established artists websites and album covers, I have learnt that the logo used for the album art is conventionally used in the header for the website. This helps create a consistent and continuous artist image. 

I have also created a small abbreviated version of the logo, that would be used on the drum skin and merchandise.

Artist's Website- Research

With advances in technology and the development of the internet the way we access music has changed too. These changes mean the way artists/ bands promote themselves has had to alter also. As part of the supporting task I have decided to create a website for my artist. 

Websites allow artists to promote themselves online, acting like a virtual business card almost, but it also provides somewhere for existing fans to keep up to date with what the band is doing, when the text gigs are and if they have new material soon to be released. 

To help me create my website I have decided to look at some artist/band websites, this will give me a deeper understanding of what to include and how to compose my website. 

Below are some websites I have looked at and my thoughts and feelings about them:

Adele- http://www.adele.tv/home

• This is a very simple yet classic website design. 
• I like the layout using boxes over the top of a faint image of the artist. 
• The way the image used for the album cover is echoed in the background gives us a continuous and consistent representation of the artist.
• Artists name is biggest thing on page. Important as it needs to be the first thing we see. 
• sophisticated/ grow up colour scheme
• Mailing list
• videos integrated to home page

The XX- http://thexx.info/

• Less conventional that Adele site.
• Strong brand- X in the centre with footage behind it
• Brand colour scheme used (black &white) used throughout album art, videos and merch.
• Simple Links
• Newsletter sign up, like adele's 
• option to play track 
• links to myspace page, itunes and amazon
• contact info

I have noticed that a lot of artists also have a merchandise website attached where fans can order official products. For this reason I have decided to look at the format of "The XX" shop.

In keeping with the artist image and style the shop is very simple with a continuation of the black and white colour scheme. It has the artists logo at the top and all produce has the artist logo incorporated. By looking at this I have had lots of ideas for my website for Ellie and I now feel confident that I can create a website that promotes my artist whilst being in keeping with my artist image and brand. 

Star Image

Kate Nash

To help me in the creation of my media product I decided to look at how another artist has constructed her image. I have chosen to look at Kate Nash because her music is in a similar genre to Kate Nash and the same target audience. 

Kate Nash has a very hand made aesthetic to her image, with her some of her album artwork comprising of drawn images and handwritten style fonts. Both Ellie and Nash play guitar and therefore the musicality of the artist should be an important part of both their images. 

I personally enjoy they way Kate Nash uses old styles with a modern twist. One way she does this through clothes. She often wears vintage styles with more modern and brighter colours. When filming our video I want to use possibly a floral style dress with a some sort of fur shrug possibly to give a more sophisticated feel. This contrast will be popular with her audience as it is very fashionable at the moment and her target audience would be very into fashion and keeping up with trends.  Her style is really rough-chic. 

Kate Nash has really inspired me for all of my media products and I think her brand model is something that I can use to model my construction of Elli's Image around.

Target Audience & Demographic

When I am constructing my artist’s image I also have to bare in mind her demographic and her target audience. I will have to think about who will be the people that will listen to Ellie’s music and what will appeal to them. Here are some ideas I have about her demographic:

• Age 13- 35
• Youthful
• Fashionable
• Shoreditch type of person (young, cool, fashionable)
• Festival goers
• White British/British
• Artistic/experimental
• slightly anti-establishment
• indie-pop-folk
• Vintage lovers

These are things that I want to convey within my album art, website advert and video.