Monday, 1 November 2010

Target Audience & Demographic

When I am constructing my artist’s image I also have to bare in mind her demographic and her target audience. I will have to think about who will be the people that will listen to Ellie’s music and what will appeal to them. Here are some ideas I have about her demographic:
  • Age 13- 35
  • Youthful
  • Fashionable
  • Shoreditch type of person (young, cool, fashionable)
  • Festival goers
  • White British/British
  • Artistic/experimental
  • slightly anti-establishment
  • indie-pop-folk
  • Vintage lovers
These are things that I want to convey within my album art, website advert and video. 

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