When I am constructing my artist’s image I also have to bare in mind her demographic and her target audience. I will have to think about who will be the people that will listen to Ellie’s music and what will appeal to them. Here are some ideas I have about her demographic:
- Age 13- 35
- Shoreditch type of person (young, cool, fashionable)
- Festival goers
- White British/British
- slightly anti-establishment
- Vintage lovers
These are things that I want to convey within my album art, website advert and video.