Artists began to use their album covers to make a statement of intent, either about their album or their artists themselves. Notable examples include; The Beatles' Sgt. Pepper's Lonely Hearts Club Band and Pink Floyd's Dark Side of the Moon.
Pink Floyd- Dark Side of the Moon
The Beatles- Sgt. Peppers Lonely Hearts Club Band
Album artwork was originally used on vinyl sleeves and since then the way we listened to music has changed vastly. The two main types of hardware now used to listen to music now are CDs and portable devices. So to adapt to the new formats, album art has been digitized. This enables album art to be displayed and sold with the digital download, through the likes of iTunes and the iTunes store. In an increasingly competitive industry album artwork needs to catch the attention of the consumer, as this could be the difference between the consumer purchasing or not purchasing the album. For this reason I am going to HMV to look at the the shelves to see what albums stand out.